New Jumio Research: World Cup Betting Boom Fuels Concerns Over Underage Gambling
Jumio's 2026 study reveals 63% of consumers worry about minors using sports betting apps during the World Cup, with 74% holding platforms responsible for prevention.Summary
Jumio has released its 2026 Online Identity Study, highlighting consumer interest in sports betting ahead of the World Cup and significant concerns regarding minors accessing these online services. The data indicates that 63% of global consumers worry about minors using sports betting apps during the tournament, and 74% consider preventing underage gambling the responsibility of online platforms and their technology providers. Only 7% of consumers disagree that this should be a critical priority for the gaming industry. The study surveyed over 8,000 adults across the U.S., U.K., Singapore, and Mexico, finding that one in three adults plan to engage in sports betting as part of their World Cup celebrations. Mexico leads betting intent at 43%, followed by the U.K. (33%), Singapore (29%), and the U.S. (26%). Nearly half of fans view betting as core to their engagement with the tournament, with 47% saying it is an important part of how they plan to enjoy the event. Additionally, 20% will interact with an online gaming platform for the first time during the World Cup. Jumio's President Bala Kumar emphasized that operators have a clear duty to prevent minors from accessing platforms, advocating for layered identity and age verification built for real protection.
(Source：Finanznachrichten.de)