Louis Vuitton sues Maryland Live! Casino for millions alleging promotion ripped off iconic logo, damaged brand
Louis Vuitton is suing Maryland Live! Casino for trademark infringement after using its LV logo on promotional items.Summary
French luxury brand Louis Vuitton has filed a lawsuit against Maryland Live! Casino in Baltimore federal court, seeking millions in damages. The lawsuit alleges that the casino used Louis Vuitton's iconic monogram logo on bags and other items marketed to rewards members without authorization. The casino replaced the brand's 'L-V' monogram with the letters 'L-I-V-E' in a promotion called 'The Art of Luxury.' Louis Vuitton claims this was a deliberate attempt to falsely associate the brand with the casino. The fashion house sent a cease-and-desist letter, but the casino proceeded with another promotion called 'Endless Elegance.' Louis Vuitton is demanding the destruction of all infringing merchandise and corrective advertising, seeking up to $2,000,000 per counterfeit mark per type of goods.
(Source：CBS News)