UK Gambling Commission launches AI-powered sweep to crack down on ads appealing to under-18s
The UK Gambling Commission is using AI to review gambling ads after pressure from the Committee of Advertising Practice.Summary
The UK Gambling Commission has announced a new compliance initiative to target gambling advertising, utilizing AI to review adverts. This move follows pressure from the Committee of Advertising Practice (CAP), which issued an enforcement notice warning operators that ads breaking rules will be amended or removed immediately, with potential sanctions for non-compliance. Starting June 11th, CAP will conduct a monitoring exercise using its Active Ad Monitoring System, an AI-powered tool, in collaboration with social media platforms. The ongoing review will determine whether gambling advertisements comply with rules designed to protect vulnerable audiences, including children. The Gambling Commission emphasized that operators must remain socially responsible for content published on social media and in advertising, complying with CAP and Broadcast Committee of Advertising Practice (BCAP) requirements. The Commission works closely with the Advertising Standards Authority (ASA), and serious or repeated breaches can result in tough action, including fines.
(Source：Evening Standard)