The 2026 World Cup will be the biggest gambling event in history... experts see $50billion in wagers
Analysts project $50 billion in wagers for the 2026 World Cup, surpassing the previous tournament by $15 billion.Summary
The 2026 World Cup is expected to generate record-breaking betting activity, with projections reaching $50 billion in wagers globally. This represents a $15 billion increase over the 2022 World Cup, driven by factors such as a record 104 matches, the expansion of legal sports betting markets to 65% of the US population, and the sport's growing global popularity. Analysts note that the tournament will benefit major sportsbook operators like Flutter Entertainment and Rush Street Interactive, who are leveraging their international exposure and established ecosystems. While in-game betting and parlays are expected to dominate, the report suggests that the long-term value for bookmakers lies in customer acquisition and retention, aiming to keep players engaged well beyond the tournament's conclusion.
(Source：Mail Online)