Addiction experts say recent flood of gambling ads a problem for some Albertans
Experts express concern that the surge in online gambling advertisements in Alberta may cause harm, particularly to vulnerable youth.Summary
Since Alberta opened its regulated iGaming market to private operators, there has been a significant increase in gambling advertisements across billboards, television, and social media. While proponents argue these ads promote legal options, addiction specialists like Dr. Shawn Kelly warn that the high volume of marketing poses risks to vulnerable populations, especially adolescents whose brain development makes them susceptible to gambling-related harms.
Marketing experts suggest the advertising surge is driven by intense competition among the more than 20 registered sites operating in the province. In response to these concerns, Dave Nally, the minister responsible for the Alberta Gaming and Liquor Commission, stated that strict rules are already in place to prohibit targeting youth or using celebrities to encourage betting. The provincial government anticipates a $76 million boost to revenue in the first year, with 1% of gross revenue allocated to problem gambling programs and treatment.
(Source：Google News)