Off-Strip casino to put guests’ faces 55 stories above Las Vegas
Palms casino resort is launching an interactive attraction that projects guests' images 55 stories high on its Tall Wall.Summary
Palms hotel-casino has announced a new interactive activation called "55 Stories of Fame," which allows guests at select events to have their images projected onto the property's Tall Wall. This landmark display is visible from the Las Vegas Strip and surrounding areas.
The initiative is the first public expression of the Palms "This is That VEGAS" brand platform, created in collaboration with the Los Angeles-based agency BRAINS. The goal of the campaign is to move beyond traditional advertising by creating immersive guest experiences that spark emotion and create lasting memories.
Palms and its condo-hotel, Palms Place, are owned by the San Manuel Gaming and Hospitality Authority, representing the Yuhaaviatam of San Manuel Nation. The property was acquired from Red Rock Resorts in 2021 for $650 million.
(Source：Las-vegas Review Journal)