Who sponsors the 20 Premier League clubs after gambling ban?
Premier League clubs voluntarily removed gambling sponsors, leading to a shift in front-of-shirt advertising across finance, tech, airlines, and other sectors.Summary
The Premier League has seen a significant shift in front-of-shirt sponsorship following a voluntary agreement by the 20 clubs to remove gambling brands. Finance has become the dominant sector, with six clubs featuring financial institutions like American Express, Standard Chartered, and CMC Markets. The tech and web sector has also expanded, with Manchester United maintaining its Snapdragon deal and new partnerships emerging for clubs like Brentford, Fulham, and Crystal Palace. Airlines, such as Emirates and Etihad, continue to hold prominent positions, while other sectors like health, tourism, and energy drinks have also secured deals. The analysis highlights that sponsorship is increasingly viewed as a strategic asset for competitive advantage, offering clubs opportunities to enhance fan engagement and commercial value.
(Source：City A.M.)