Top 7 New Online Gambling Ad Campaigns Ahead of NFL Season
Major online gambling operators like Polymarket, BetMGM, and Caesars are launching celebrity-driven ad campaigns to promote their platforms as the new NFL season begins.Summary
As the new NFL season starts, top online gambling operators are launching creative ad campaigns. Prediction market platforms are heavily featured: Polymarket's "Polymarket HQ" ad stars LeBron James and other celebrities; Novig partnered with actress Sydney Sweeney; and Kalshi previously ran ads with Timothee Chalamet. For daily fantasy and prediction markets, Underdog features Paul Walter Hauser in "The Dog," while Betr brings back "Entourage" stars Jeremy Piven and Adrian Grenier for a longer-form ad. In the sportsbook category, BetMGM continues with spokesperson Jon Hamm for its "It Happens Here" campaign, and Caesars Sportsbook partnered with former NFL player Clay Matthews for a viral "We've Had Some Work Done" promotion highlighting platform updates. These campaigns utilize star power and creative concepts to attract users ahead of the football season.
(Source：Sports Betting Dime)