Google Widens YouTube Personalized Gambling Ad Access Across US, UK, and Canada
Google expanded personalized gambling ad targeting on YouTube in the US, UK, and Canada, with strict licensing and location rules for prediction markets.Summary
Google has expanded personalized gambling advertising on YouTube across the US, UK, and Canada, effective October 30. The policy brings prediction markets under sensitive-category targeting rules, allowing advertisers to use predefined audiences that exclude sensitive user signals, but prohibits advertiser-curated audiences and targeting based on health information related to gambling. Prediction market operators face additional restrictions: they must hold all applicable local financial, commodity, and gaming licenses, and approved locations in the US exclude Connecticut, Michigan, Nevada, New York, and Ohio, while the UK and Canada are not included. Google requires qualifying exchanges authorized by the CFTC and brokerages authorized by the NFA, and prohibits binary options ads. The update follows an October 7 notice allowing certified online-gambling advertisers to run ads on YouTube Masthead placements starting October 21.
(Source：Sccg Management)