Australia’s Own Impact Analysis Undercuts Landmark Gambling Ad Crackdown as New Zealand Delays Similar Action
Australia's impact analysis estimates its gambling ad restrictions will reduce losses by only 0.8%, while New Zealand delays similar action.Summary
Australia’s Office of Impact Analysis (OIA) projects that its new gambling advertising restrictions will reduce national wagering expenditure by AUD 62.7 million annually, representing a mere 0.8% decrease in total player losses. This assessment contrasts with previous recommendations for a full ban, which the OIA acknowledges would have nearly doubled the reduction in losses but imposed significant financial burdens on media and sports organizations. The new rules, effective January 1, 2027, include limitations on television and radio ads, bans on celebrity endorsements, and a “triple-lock” system for online platforms requiring user verification and opt-in for gambling ads. The response to the measures has been polarized, with industry representatives criticizing the restrictions and advocates for gambling reform deeming them insufficient. Meanwhile, New Zealand’s Department of Internal Affairs (DIA) is monitoring Australia’s reforms before considering similar actions, prioritizing the passage of its Online Casino Gambling Bill to regulate the online casino market.
(Source：Bitcoin News)