FIFA signs another World Cup sponsor deal with the gambling industry
Santa Ana Orange County Register
FIFA has signed Greece-based betting brand Betano to a regional deal for the 2026 World Cup.Summary
FIFA has added Greece-based betting brand Betano to the list of sponsors for the 2026 World Cup, signing a regional deal covering Europe and South America. This partnership marks a return for Betano, which was the tournament's first betting sponsor four years ago. The value of the new deal was not disclosed. This move deepens FIFA's commercial ties to the gambling industry, following other recent agreements such as a $150 million deal with ADI Predictstreet and a data streaming partnership with Stats Perform. Despite these commercial deals, FIFA's code of ethics formally prohibits players, officials, and agents from participating in betting activities related to football.
(Source：Santa Ana Orange County Register)