Solana-based casino Luck.io paid $500K a month to influencers before folding
Luck.io, a Solana casino that paid influencers up to $500,000 monthly, shut down in 2025 and urged users to withdraw funds.Summary
Luck.io, a casino built on Solana’s blockchain, announced its shutdown in 2025 after paying crypto influencers as much as $500,000 per month for promotion. The team asked players to withdraw their funds promptly. In a self-review styled as an autobiographical eulogy, the project highlighted rapid growth, claiming to have become the largest and fastest-growing on-chain casino and asserting that its concept and technology worked and would find a new home. About a year earlier, Luck.io ran one of the most prominent marketing campaigns on Solana, with key opinion leaders including Ansem, FaZe Banks, and Sol Jakey promoting the platform to millions of followers. The casino advertised $1.2 billion wagered across 286 million lifetime bets, emphasizing on-chain settlement and provable fairness, though critics noted code was not immutable or publicly verifiable and audits reportedly occurred over private email rather than GitHub. Connections to Rollbit, a centralized crypto casino whose RLB token traded far below prior peaks, were initially downplayed before being acknowledged. Amid a crypto bear market, Luck.io’s high influencer spending proved unsustainable, leading to its closure.
(Source：Protos)