TV gambling ads significantly influenced betting on 2022 Fifa World Cup – study
A study found that TV gambling ads significantly increased betting activity during the 2022 World Cup, particularly among young men.Summary
A recent study by the University of Sheffield revealed a significant influence of television gambling advertisements on betting behavior during the 2022 FIFA World Cup. The research, focusing on men aged 18-45 in England, showed a 16-24% increase in football betting frequency during matches with gambling ads compared to those without. Participants were also 22-33% more likely to place a bet during games featuring these ads. Researchers noted that this advertising doesn't just shift betting platforms, but increases overall gambling volume, potentially leading to increased gambling-related harm, especially given that 18-44 year olds are the most at-risk demographic. The study authors suggest current regulations are insufficient and advocate for tighter control of gambling advertising during live sports events. The Betting and Gaming Council countered that advertising by licensed bookmakers is declining and that the industry already implements strong protections, including a whistle-to-whistle ban, and that illegal gambling sites pose a greater risk.
(Source：Oxford Mail)