America's new love affair with gambling drives Kalshi to $871 million haul on Super Bowl Sunday | Fortune
Kalshi, a federally regulated prediction market, saw $871 million in trading volume on Super Bowl Sunday, reflecting a surge in gambling interest in the US.Summary
America’s gambling landscape is rapidly evolving, with platforms like Kalshi experiencing significant growth. During Super Bowl Sunday, Kalshi processed $871 million in trades, largely focused on the NFL game, and exceeded $1 billion in total volume related to the game. This surge indicates a shift from traditional sportsbooks to prediction markets like Kalshi and Polymarket, where users wager on events ranging from sports outcomes to political events. Kalshi’s revenue has grown exponentially, from $1.8 million in 2023 to an estimated $260 million in 2025, and its valuation has reached $11 billion. Unlike traditional sportsbooks, Kalshi operates as an exchange, matching traders rather than acting as the counterparty, and doesn't profit from customer losses. Experts debate the implications of this trend, with some seeing prediction markets as valuable “truth machines” and others warning of potential societal harms, particularly for young men, and the corruption of sports through increased incentives for manipulation.
(Source：Fortune)