Online betting market in South Africa: responsible gambling is a growing test for brands
Sagaci Research
South Africa's online betting market is expanding, with responsible gambling emerging as a key brand test.Summary
South Africa's online betting market is growing rapidly, with gross gaming revenue up 26% from 2023/24 to 2024/25 and 43% of consumers having bet in the past four weeks. Betting is predominantly online (83%), especially among young adults (95%). Betway and Hollywoodbets dominate brand awareness, but Hollywoodbets leads most funnel stages beyond awareness. Responsible gambling has become a critical issue: problem gambling rose from 6% in 2017 to 31% in 2023, and consumers rate betting brands highest on promoting responsible gambling, with Hollywoodbets at 73% and Betway at 65%. As this becomes a baseline expectation, challenger brands may need to enhance their responsible gambling efforts to remain credible.
(Source：Sagaci Research)